Back when I hadn’t learnt the ins and outs of online marketing, I was trying to sell a web app I had poured my heart and soul into making. Unfortunately, I was struggling with how to reach more people, and getting increasingly scared and frustrated at my lack of progress.
Three months into hiring an expensive advertising and PR agency, the bottom fell out from under me; nobody was buying my app and I was in debt. This meant I couldn’t keep the company going and would have to lay off our one employee and go find a real job again.
As you can imagine, I was extremely disappointed, but I wasn’t ready to give up on my dream of using the Internet to sell my product and really help people make a difference in their lives.
Then I discovered Facebook Ads. At that point, everything changed!
I discovered how to:
- Define who my product was for and find them on Facebook
- Set up and run ads to put my product in front of thousands of potential customers
- Make sales profitable (with a lot less stress)
Because I discovered Facebook Ads, I was able to:
- Get the web app into the hands of more people
- Massively increase our income and grow our business and team
- Spread our message and make a huge difference in people’s lives
Fast forward to today, and I’m living my dream. Not only can I use the Internet to sell my product, I can help people make a difference in their lives with the ease it provides. Also, I never have to worry about struggling to sell a brand new product ever again.
That’s why I’m so passionate about the “Creating your first Facebook Ad” Course. Now, you can harness the power of the internet for your company and touch numerous lives in the process.
Before running ads, it is important to know who you are running your ads to. This section will help you to create an in-depth profile of your customer target, making targeting easier. In this course you will learn: 1) What a customer Avatar is 2) Why it is essential to build a customer persona for your business 3) How to build your customer persona. You also get a bonus that shows you how to spy on your competitors.
You can build the best campaign in the world, but if you put it in front of the wrong people, it will fail. This section shows you how to plan your targeting for your campaign to ensure that you put your message in front of the right people and maximize your chance of conversions. In this course you will learn: 1) The different targeting options on Facebook 2) How to find your ideal customer 3) How to create your targeting for Cold Traffic 4) How to use Audience Insights to test the viability of your audience. You also get 2 bonuses: 1) Bonus 1: General targeting tips. 2) Bonus 2: B2B targeting tips
This section breaks down Facebook Audiences and shows you how to create Custom Audiences and Lookalike audiences. These 2 are essential to every campaign you will run. In this course, you will learn: 1) What a custom audience is 2) How to create a custom audience 3) 5 different custom audiences you can create 4) How to create lookalike audiences. You will also receive a bonus of X audiences every business should create.
The Facebook Ad
This section breaks down the Facebook Ad and shows you how to craft your own Ad. In this section you will learn: 1) How to think like a Media Buyer 2) Understand the different parts of a Facebook Ad 3) The different Facebook Ad Types 4) The different Content Types for Facebook Ads 5) How to plan your Facebook Ad
Setup & Launch
This section shows you how to take everything you have learned from the previous 4 chapters and shows you how to go into the Facebook Ads Manager and set up and launch your first Facebook Ad. In this section you will learn: 1) About the different traffic types 2) When to use which ad 3) How to breakdown your budget 4) How to set up and run your first Facebook ad in the Ads Manager