Before running ads, it is important to know who you are running your ads to. This section will help you to create an in-depth profile of your customer target, making targeting easier. In this course you will learn: 1) What a customer Avatar is 2) Why it is essential to build a customer persona for your business 3) How to build your customer persona. You also get a bonus that shows you how to spy on your competitors.
You can build the best campaign in the world, but if you put it in front of the wrong people, it will fail. This section shows you how to plan your targeting for your campaign to ensure that you put your message in front of the right people and maximize your chance of conversions. In this course you will learn: 1) The different targeting options on Facebook 2) How to find your ideal customer 3) How to create your targeting for Cold Traffic 4) How to use Audience Insights to test the viability of your audience. You also get 2 bonuses: 1) Bonus 1: General targeting tips. 2) Bonus 2: B2B targeting tips
This section breaks down Facebook Audiences and shows you how to create Custom Audiences and Lookalike audiences. These 2 are essential to every campaign you will run. In this course, you will learn: 1) What a custom audience is 2) How to create a custom audience 3) 5 different custom audiences you can create 4) How to create lookalike audiences. You will also receive a bonus of X audiences every business should create.
This section breaks down the Facebook Ad and shows you how to craft your own Ad. In this section you will learn: 1) How to think like a Media Buyer 2) Understand the different parts of a Facebook Ad 3) The different Facebook Ad Types 4) The different Content Types for Facebook Ads 5) How to plan your Facebook Ad
This section shows you how to take everything you have learned from the previous 4 chapters and shows you how to go into the Facebook Ads Manager and set up and launch your first Facebook Ad. In this section you will learn: 1) About the different traffic types 2) When to use which ad 3) How to breakdown your budget 4) How to set up and run your first Facebook ad in the Ads Manager
Now you understand how to create a new audience, but what about when you already have existing data on your audiences? That’s where Facebook Custom Audiences come in.
Facebook Custom Audiences offer some of the best targeting available. They are highly defined groups of people who already have a relationship with your business, such as past customers, people who have visited your website, or people who have installed your app.
Even better, Custom Audiences can be used to create lookalike audiences—new potential fans, followers, and customers who share key characteristics with your existing customers and fans. Here’s how to create your own custom audiences for your business.