32 Lessons
0 Quizzes
18 Student

Lesson 1

What is a Custom Audience?

Now you understand how to create a new audience, but what about when you already have existing data on your audiences? That’s where Facebook Custom Audiences come in.

Facebook Custom Audiences offer some of the best targeting available. They are highly defined groups of people who already have a relationship with your business, such as past customers, people who have visited your website, or people who have installed your app.

Even better, Custom Audiences can be used to create lookalike audiences—new potential fans, followers, and customers who share key characteristics with your existing customers and fans. Here’s how to create your own custom audiences for your business.