Before running ads, it is important to know who you are running your ads to. This section will help you to create an in-depth profile of your customer target, making targeting easier. In this course you will learn: 1) What a customer Avatar is 2) Why it is essential to build a customer persona for your business 3) How to build your customer persona. You also get a bonus that shows you how to spy on your competitors.
You can build the best campaign in the world, but if you put it in front of the wrong people, it will fail. This section shows you how to plan your targeting for your campaign to ensure that you put your message in front of the right people and maximize your chance of conversions. In this course you will learn: 1) The different targeting options on Facebook 2) How to find your ideal customer 3) How to create your targeting for Cold Traffic 4) How to use Audience Insights to test the viability of your audience. You also get 2 bonuses: 1) Bonus 1: General targeting tips. 2) Bonus 2: B2B targeting tips
This section breaks down Facebook Audiences and shows you how to create Custom Audiences and Lookalike audiences. These 2 are essential to every campaign you will run. In this course, you will learn: 1) What a custom audience is 2) How to create a custom audience 3) 5 different custom audiences you can create 4) How to create lookalike audiences. You will also receive a bonus of X audiences every business should create.
This section breaks down the Facebook Ad and shows you how to craft your own Ad. In this section you will learn: 1) How to think like a Media Buyer 2) Understand the different parts of a Facebook Ad 3) The different Facebook Ad Types 4) The different Content Types for Facebook Ads 5) How to plan your Facebook Ad
This section shows you how to take everything you have learned from the previous 4 chapters and shows you how to go into the Facebook Ads Manager and set up and launch your first Facebook Ad. In this section you will learn: 1) About the different traffic types 2) When to use which ad 3) How to breakdown your budget 4) How to set up and run your first Facebook ad in the Ads Manager
When I first started running ads on Facebook, I would get frustrated. I would create these beautiful ads, drive traffic to my landing page, but nothing would happen. I was not getting any conversions and I didn’t understand why. The offer was good. The product was good. The pricing was competitive. Why were there no conversions?
Frustrated I texted my buddy to go out for a drink, wanting to unload. We were at the bar when he met a girl and fell head over heels. He bought her a drink, went up to say hi; 5 minutes later, he was sitting next to me and she had disappeared.
Dumbfounded, he explained to me that he had said hi, and begun to explain his feelings for her and that he wanted her to be his wife. He said she freaked out and ran. I burst out laughing, but then it hit me. That’s what I was doing with my ads. I was targeting people who didn’t know me and saying “Hey, I just met you, and this is crazy, but here’s a ring, let’s get married.” I was skipping the whole dating part… and that’s where UPSYD came into play.
Unaware – The customer does not know about you or whatever your thing is; it’s not on their radar.
Product Aware – The customer has an idea about their issue but no sense how to resolve it.
Solution Aware – The customer knows how to resolve their issue but not necessarily about you.
Your Product Aware – The customer knows about you but isn’t sure if you are right for them.
Deal – The customer knows about you and just needs to know about the deal to purchase.
With this in mind, you realize that when running Facebook Ads, you have to approach it the same way you approach dating. You have the first meeting or introduction with people who are unaware of your product. You date for a while and finally pop the question as they become aware of your product and what you stand for. Finally, you are married, but you have to keep that marriage alive and remind them why they married you. Using the same ad to talk to all these people won’t work.