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LECTURES
5 Lessons
QUESTIONS
0 Quizzes
ENROLLED
2 Student
REVIEWS

Before running ads, it is important to know who you are running your ads to. This course will help you to create an in-depth profile of your customers, making targeting easier.

In this course you will learn:

  • What a customer avatar is
  • Why it is essential to build a customer persona for your business
  • How to build your customer persona

You also get a bonus lesson that shows you how to spy on your competitors.

 

Instructor

I co-founded my first company, Impulse App, soon after receiving my Masters from Syracuse University. That company failed.

I then joined an agency and worked with Corporates like Coca Cola, P&G, and set up and run the Digital department for Nestle in Central and West Africa (23 countries). Got bored and founded another startup that was extremely successful.

Looking for a new challenge, I moved to Asia and run crowdfunding campaigns for brands like Orii.io, Ares Backpack, Foci.ai as well as helping over 1000 startups get into distribution channels. Then I joined a media company and got even more insight into the journeys of startups and their founders. Now I run my own digital agency (knowsdigital.com) and work with small business owners who have embraced their entrepreneurial spirit and want to take their businesses further.

I have a bachelor's degree from Dickinson College and a Masters from Syracuse University. When not working (which is rarely) I enjoy traveling, exploring Hong Kong, and raising my dog.

But most importantly I’m like you. I had a dream and wanted more from life and I bet on myself. The great thing is you can do. And it doesn’t require more than you just showing up.

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$7.00 Free