You can build the best campaign in the world, but if you put it in front of the wrong people, it will fail. This course shows you how to target for your campaign to ensure that you direct your message to the right people and maximize your chance of conversions.
In this course you will learn:
- The different targeting options on Facebook
- How to find your ideal customer
- How to create your targeting for Cold Traffic
- How to use Audience Insights to test the viability of your audience
You also get 2 bonus lessons on:
- General targeting tips
- B2B targeting tips
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Getting your targeting right
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